Toot your own horn

I had a good idea this week: it was a no-brainer for me because I understand some stuff about printing presses and print production. Long story short — by changing the configuration of a brochure and making it more appealing visually, I was able to reduce my client’s printing costs on a job from $3231 to $1755 — a savings of 46%. Sweet.

Now here’s the important part – when I saved my client $1496, I made sure she knew about it!

Are you saving your clients time and money? Are you applying your knowledge and expertise on their behalf to find smart, high-value solutions?

Now is not the time to be humble. Toot your own horn! First: when you do something smart — point it out. Speak up. Don’t assume that your clients see the value in your expertise. Second: keep track of examples of your positive impact on the bottom-line. It’s terrific raw material for newsletters, websites and other client communications. Like blogs.