Just received an email from NARI about the COTY Awards. This little nugget from the email jumped out at me:
Fact - In 2008 each category averaged 6 entrants. Though the competition is stiff, a 1 in 6 chance at winning are good odds!
Entering makes sense for a few reasons:
1) Feels good — provides a much-needed morale boost for staff and owners.
2) Publicity — Award winning projects are “newsworthy” and are more likely to capture the attention of editors.
3) Bragging rights — winning awards is hard evidence of your company’s prowess that you can use in your marketing
4) Buyers DO notice — at a recent party, I asked a fellow who was doing his kitchen how he selected his remodeler. His response began, “Well, I noticed they won an award…”
The Power of Corporate Awards (About.com)
The 2009 NARI MN COTY binders are for sale at the NARI MN office. Any projects completed after January 1, 2007 are eligible. If you entered a project last year, and it didn’t win, you can tweak and resubmit the entry.
Procrastinating? Writer’s block? Ask Bungalo Group to help you prepare your winning COTY entries.
Filed under: public relations, strategy, tips and ideas Tagged: | pr
