Just received an email from NARI about the COTY Awards. This little nugget from the email jumped out at me: Fact – In 2008 each category averaged 6 entrants. Though the competition is stiff, a 1 in 6 chance at winning are good odds! Entering makes sense for a few reasons: 1) Feels good — provides [...]
Filed under: public relations, strategy, tips and ideas | Tagged: pr | Leave a Comment »
I had a good idea this week: it was a no-brainer for me because I understand some stuff about printing presses and print production. Long story short — by changing the configuration of a brochure and making it more appealing visually, I was able to reduce my client’s printing costs on a job from $3231 [...]
Filed under: strategy, tips and ideas | Tagged: sales, strategy | Leave a Comment »
An article in the August issue of Customer Relationship Management discusses a nifty metric: Customer Referral Value (CRV). Unlike Customer Lifetime Value (CLV) — which measures the total value of a single customer — CRV equals CLV + the value of the referrals generated from the customer. It challenges assumptions we often make about the [...]
Filed under: strategy | Tagged: customer lifetime value, customer referral value | Leave a Comment »
