While preparing for our presentation on Wednesday, Jan 20 – Nothing Left to Cut, Now What? – I came across these simple tips for creating more referrals. Most are common sense, but few companies have truly mastered all of them, so there’s always room for improvement.
Make sure your clients understand your service. Keep them informed about your products and services, especially if you expand or improve your offering.
Build referral time into your meetings. Let people know in advance you will be asking for ideas.
Seek phrases and praises. Keep asking your clients what they like or don’t like about working with you. Use what they tell you to shape your message and your experience.
Be worth talking about. Look for memorable ways to add value and create an emotional experience.
Show appreciation. Say thank you to customers and reward them for their ideas and referrals.
Filed under: tips and ideas
