“Wing Man”

As an avid kayaker, I have spent hundreds of hours on the water.  On certain occasions, unique things occur.  Recently, as a paddled, a Bald Eagle started flying back and forth (up and down river).  He circled looking for fish nearly 100 feet above the water. A few minutes later, I noticed a Heron on [...]

When you wave your magic wand, make sure they notice.

I ordered new shoes from Zappos yesterday and chose the free shipping option, even though it means waiting until next week for my new sneakers to arrive. But surprise! Today I got a sweet email from Zappos — my shipping’s been upgraded! Free! All part of the Zappos customer experience that gets customers and the [...]

Ten Ways to Beef Up Your Marketing (without spending more money)

Some of the smartest, most practical things you can do to drive growth require creativity and effort — not dollars. Check out our list of ten things you and your team can do with your time and energy to beef up your marketing results. When you see something you know you should be doing, make it a priority.