It’s the end of the month and we’re reviewing web analytics for Bungalo clients. If you are not using analytics to track your website stats — start now. Ask your website developer to set up Google Analytics (or another analytics tool) and start paying attention to where your traffic comes from, what pages people visit, and how many people “convert”.
Conversion Rates are one of the most important measures of your website’s effectiveness.
Bungalo recently worked with a client to redesign their website. Here are some of the stats for the period Jun 26 – Jul 26, 2011 vs. same period last year.
Visits overall up 11% and Page views up 7.63%. Bounce Rates about even (this means that the quantity of traffic is up, but the quality hasn’t diminished)
Direct Traffic Up 55%. Direct traffic is people who type the web address (URL) directly into their browser. When Direct Traffic goes up, it’s an indicator of visibility in the marketplace and the overall effectiveness of your sales/marketing efforts. More people know you, know your name, know your website.
Non-paid search traffic up 13.6%. As non-paid, or organic search goes up, you can save big money by not having to fund pay per click or other paid sources of traffic like reachlocal.
In the past month, our client “converted” 226 visitors. 3.74% of the people who visited their website completed the contact us form. That was their “goal”. 845 visitors visited the contact us page (5.49%)
What’s the value of a completed “contact us form” — in this case we estimated the average value of a completed for is $100. 226 completed forms x $100 = $22,600. When you can measure the results of your website against the cost of design and maintenance, it’s easier to justify investing in your web strategy.
For help measuring and improving the effectiveness of your website – call or email us.