It’s that time again, the deadline for CoTY Award Binder Submissions is 1 PM Thursday, September 29, 2011. I just got off the phone with Tim Chase from NARI-MN. Here are Tim’s Secrets to making your project a winner.
1. Tell your story
A good story will stand out and is just as important as the photos. According to Tim, “The idea is to do this part really well.” Some companies are not wordsmiths, so they find someone to help them. Choose your words carefully. A clear, compelling story can be told in few words.
2. Choose Photos Carefully
Photos don’t have to be professional, but they do have to help illustrate the story. One good picture is better than five mediocre pictures. It’s best if your before/after pictures are taken from the same angle, but according to Tim, it’s not a “deal breaker.”
3. Check and Double-Check
Make sure your binder is complete. Binders that are missing pieces will be disqualified. Use the checklist to make sure it’s all there.
4. Spend time on the design statement and m.c. script
According to Tim, this is where a lot of companies fall down. Make sure you give this part attention. “Poorly written submissions with typos and misspelled words are not helpful,” says Tim. “The judges really don’t like that.”
5. Visit the NARI-MN office to see examples of winning submissions
Not sure how “good” your binder needs to be? Stop by the office to see examples of winning submissions.
Filed under: tips and ideas
