Last fall I was invited to an open house, hosted by a Minneapolis Design-Build company at my neighbor’s house down the block. The event was VERY well attended, and everyone who saw the project was impressed by the quality of the work.
Last week I learned that this same builder is hosting a cooking demonstration at a local showroom. But he had not sent me an invitation. He hasn’t added me to his mailing list – even though I live just three doors down from one of his best projects.
Here’s one way to add project neighbors to your database. Easy and not very expensive. Once you learn how, you can select neighbors, purchase records, and add them to your database in less than 15 minutes.
There are several commercial databases that allow you to purchase mailing list records online. This example is from infousa.com.
Step 1. Enter the address of your project.
Step 2. Draw a shape to select the addresses you want to add to your mailing list.
Step 3. Purchase the records (in this case their are 18), download them and then import them into your database, or add them to a “master list” in Xcel.
Filed under: direct mail, events, tips and ideas
[...] How to add the neighbors to your databaseLast fall I was invited to an open house, hosted by a Minneapolis Design-Build company at my neighbor’s house down the block. The event was VERY well attended, and everyone who saw the project was impressed by the quality of the work. Last week I learned that this same builder is hosting a cooking demonstration at a local showroom. Step 1. MORE >> [...]